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| When | Location | Length | Status |
|---|---|---|---|
| Sep 20, 2026, 9:00 AM crew arrival — films 9:30 AM | 4000 Portage St, Kalamazoo, MI 49001 | 2 hrs × 2 creators | confirmed |
New location launch video — assembly cut
Team headshots + culture candids
New location walkthrough + drone exteriors
Social teasers ×3 — vertical
Social content day — behind the scenes (2 creators)
Customer story — 90s cut
Customer story — on location
Colors, fonts, logos, and language — give the team a permanent brand reference and every deliverable starts on-brand.
| Due | Edit | Max Hours | Status |
|---|---|---|---|
| Oct 2, 2026 | Summer campaign hero cut | 4 hrs | in progress |
Product line — studio tabletop
60s brand anthem — hero cut
Brand anthem — founders + team b-roll (2 creators)
| Date | Notes | Time |
|---|---|---|
| Jul 29, 2026 | New location launch video — assembly cut | 2 hrs |
| Jul 22, 2026 | Team headshots + culture candids | 1.5 hrs |
| Jul 1, 2026 | New location walkthrough + drone exteriors | 2 hrs |
| Jun 11, 2026 | Social teasers ×3 — vertical | 3 hrs |
| Jun 3, 2026 | Social content day — behind the scenes (2 creators) | 3 hrs |
| May 14, 2026 | Customer story — 90s cut | 2.5 hrs |
| May 6, 2026 | Customer story — on location | 2 hrs |
| Apr 7, 2026 | Product line — studio tabletop | 2 hrs |
| Mar 26, 2026 | 60s brand anthem — hero cut | 4 hrs |
| Mar 11, 2026 | Brand anthem — founders + team b-roll (2 creators) | 6 hrs |